Jennifer Smith

UX & Service Designer Seattle, WA


UX Consultant Kin + Carta

Providing UX and Service Design consultation for global digital transformation projects.

  • Guided the launch of a new Service Design initiative for an insurance provider that laid foundations to resource a new team and create a backlog to address uncovered issues.
  • Created and delivered sustainability and ethics workshops that encourage responsible decision-making in digital products and services.
  • Routinely provided inclusive and accessible designs and digital audits and participated in inclusive usability testing and recruitment.
  • Led the UX strategy of a new proposition for an animal pharmaceuticals brand due to roll out globally.
  • Upskilled colleagues in human-centered design practice and UX strategy.
  • Contributed to various cross-functional team combinations.
  • Maintained open and transparent communication of design thinking.
  • Facilitated alignment by delivering participatory workshops and presenting work in progress to clients.
  • Communicated design through whiteboarding, sketches, user personas, flows, journey mapping, wireframes, and prototyping.

UK, Feb 21 - Feb 22

UX & Service Designer Cambridge University Press

Collaborating with product managers, developers, and data scientists of a new MVP e-learning product on the Cambridge One platform that delivers engaging digital education tools and a Learning Management System for the English as a Foreign Language market.

  • Embedded within a scrum team championing user-centered design in an agile environment.
  • Developing and maintaining a strong collaborative relationship with developers to ensure solid technical solutions implemented in a user-focused way.
  • Leading the design of a new MVP product that sits within the platform.
  • Supporting the implementation of a new Service Design strategy and creation of an extensive design system.
  • Collaborating with stakeholders and presenting work to key strategic decision-makers.
  • Educating colleagues on the role and value of UX design.

UK, Apr 19 - Jan 21

UX Researcher & Designer Freelance

Providing freelance UX design services in the education and social sectors.

  • Conducting research, including user interviews and competitive analysis, usability testing, mapping user journeys, wireframing, UI, prototyping, and development documentation.

UK, Jul 18 - Apr 19

Business Language Trainer Freelance

Specializing in English Language Training in-company across various sectors in Munich, Germany.

  • Planning, developing, and delivering workshops tailored to client needs.
  • Giving constructive feedback, reporting progress, and enhancing the learning experience with specific solutions to facilitate and improve communication.

DE, Sept 16 - May 18


  • User interviews
  • Usability testing
  • Card sorting
  • Contextual inquiry
  • Information architecture
  • Competitor analysis
  • Workshops
  • Service Design
  • Customer journey mapping
  • Experience mapping
  • Wireframing
  • Prototyping
  • User personas
  • Empathy mapping
  • Service Safari
  • Interaction design
  • Heuristic Evaluation
  • Interface design


  • Miro
  • Figma
  • Adobe XD
  • Sketch
  • Jira
  • Trello
  • Invision
  • Kanban
  • HTML / CSS
  • JavaScript / jQuery
  • Axure
  • Scrum


AGILE AND SCRUM BOOTCAMP / General Assembly London

UK, Aug 18


UK, May - Aug 18

CELTA / Akcent IH House Prague & The University of Cambridge

CZ, Nov 12

BA (HONS) FINE ART / University of Lincoln

UK, Sept 09 - Jun 12